The Art, Science, and Craft of Decision-Making Marketing Plans
A marketing plan is a written document that details the
necessary actions to achieve one or more marketing objectives. It can be
for a product or Service (economics)|service, a brand, or a product
line. Marketing plans cover between one and five years.
A marketing plan may be part of an overall business plan. Solid
marketing strategy is the foundation of a well-written marketing plan.
While a marketing plan contains a list of actions, a marketing plan
without a sound strategic foundation is of little use.